Exclusively Designed for A Woman's Hand's & Project Demands.

Today's women are hands-on when it comes to décor upgrades, appliance repairs and small renovations. Essentials® is a full line of ergonomically designed tools made just for their smaller hands and special projects.

Women's hand tool needs are different.

Essentials is redesigned from the ground up to address her smaller hand and frame size, her home decorating and storage issues and her environmental sensitivities.

 

Women are making the decisions.

In fact, women make over $70 billion in home improvement decisions every year. They're working on their own projects, buying their own tools and shopping in your stores. Make sure you have their Essentials ready.

Give her what she needs.

The Essentials tool line provides the high-performance, design ergonomics and comfort features women want in the hand tools they rely on for success.

 

Redesigned with her and her projects in mind.

From crafts to home projects to renovations, the Essentials tool line is designed especially for high performance and ease-of-use considering her smaller frame and smaller hand size.

 

Softer grips.

Special comfort-fit textured grips make working with Essentials tools easy and comfortable. They're lightweight and soft to the touch, designed for maximum leverage and durability.

Hand-friendly features.

Smaller grip-diameters reduce hand, wrist and arm stress and fatigue, along with innovations like offset head designs and adjustable handles. Now women can get hands-on in comfort.

Built-in surface protection.

Essential's lightweight design, ABS and chrome-plated surfaces and rubber tips protect her delicate finishes and work surfaces from marring and scratching.
Smarter storage. Essentials has its own soft and flexible, non-marring tool case for convenient, safe, in-house storage and protection. Essentials tools also take up less space when hung individually in a closet or cabinet, or stored loose in a tool or kitchen drawer.

Packaged to make the sale.

Essentials tool line packaging clearly showcases each product's attributes. Color photographs of the particular tool in use, along with features and benefits, give real reasons for performance superiority. With its clean brand-enforcing design, the Essentials blue and yellow package appeals to female customers in the hardware aisle.